Picture an irreverent big brother who’s been there - done that, and surprisingly lived to tell the tales. Drummer Martin Atkins (Public Image Ltd., Ministry, Killing Joke, Nine Inch Nails and more) knows the music business. Seriously, he KNOWS it. In addition to being an artist in his own right he also owns the Invisible record label, teaches various marketing courses at Columbia College in Chicago and has written the bible for touring bands, Tour Smart (And Break the Band). But if you’re picturing stale data analysis and tired, overused marketing mantras, think again; Atkins is funny, snarky and straight-up about the pros and cons of becoming a “professional” musician.
In this two-parter Martin and Katie Ball discuss topics ranging from the messy (and funny) lessons learned in some of his past bands and also what musicians are doing to sabotage their careers, and why.
Audio Link below
martin-atkins-by-katie-ball-part-1
Part 2
martin-atkins-by-katie-ball-part-2
Music by: Public Image Ltd, Brian Brain, Pigface.
http://www.tstouring.com
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